Experience

Live experiential marketing compels consumers to approach your brand, imprinting memorable impressions on consumers. We transform the general public into loyal ambassadors by allowing them to truly experience your brand. We build real relationships.

FESTIVAL FABRICATION – Shadowboxes for X Games
X Games wanted to step up the interaction for the fans attending the event and wanted us to step in and see what we could shake up, bringing the idea of shadow boxes to the table. We organized artists in Minneapolis to paint shadow boxes that fans could walk inside to interact with the art while providing photo opportunities for them to share on social media.

FESTIVAL BUILDOUT – X Games Mural House
20’x20’ [Various Artists] This two-story art house was the first of its kind at X Games 2016. This activation allowed attendees to interact and participate with live painting, live DJ, dance floor and relax on the lookout balcony. Next to the structure was a pop-up art giclee print gallery tent, featuring the mural house artists as well as other local and international artists.

FESTIVAL FABRICATION – CAR2GO SMART CAR
CAR2GO, a sponsor of ACL, wanted to go outside of the box. We fabricated a smart car to be painted by a local artist and placed right outside the grounds of ACL. This became a hot spot for festival attendees to take photos.

EXPERIENTIAL DESIGN – UV Light Wall
Showcased at the SprATX Summer Bash. Using UV sensitive vinyl, we were able to incorporate lasers and flashes that would capture the drawings and shadows by the guest themselves. This entertained guests for hours as they interacted with each other and the art installation, taking photos of their temporary artwork.

FESTIVAL FABRICATION – Orlando Pride Festival
20’x4’ 3-D letter cut-out installation. These letters were created in-house for the Orlando Pride Festival in Florida. Each letter was suspended on poles and mounted to a base.

FESTIVAL BUILDOUT – Fun Fun Fun Fest
This two-story buildout at FFF Fest 2014 featured 11 artists over three days. The artwork changed daily and included a walk-in gallery and boutique on its interior.

EVENT FABRICATION – Life Proof
SprATX designed and fabricated multiple larger-than-life phone cases and booked artists to paint live in-front of attendees at the 2016 X Games as well as concerts at Stubb’s Amphitheatre.